The PIVOT Mission
As a bartender through college, I understood more than most the value of a delicious, low-calorie cocktail that won't leave you feeling sluggish the next day. I finally decided to own that role and be intentional about it. In the process of launching my first business right out of undergrad, I realized most of the hard seltzer consumers are not aware of effortless tricks that can make your drinks tastier, healthier, and more functional for your lifestyle.
I created PIVOT Electrolyte Vodka Seltzer with a mission to give others a taste of what goes on in my mind, then made it more lifestyle-friendly including ingredients to help minimize the negative effects of dehydration that drinking may cause. Catch those tips on the blog. Along with the many reasons why electrolytes in your cocktails can save you a headache later on. Literally.
An emerging startup from Kent State University's 2020 Entrepreneurship program. Tasked with the responsibility of starting a business during the career program that consists of both junior and senior year of undergrad studies. Students are required to create and execute their own business plans. With the preconceived date of launch to be typically graduation, the United States was hit with COVID-19. When bars inherently specializing in cocktails were forced to shut down. The status quo of cocktail culture and the masses drinking at home were presented with an opportunity.
The market offered a gap when the environment associated with socializing over drinks and cocktail culture was taken away. In a work-from-home world, the ideal canned cocktail became one with added electrolytes that could keep up with your lifestyle. An electrolyte-based sparkling cocktail, ready to drink, with electrolytes built in to help defend against the worst part about convenience drinks and hard seltzers. The hangover.
PIVOT A responsible drink for the responsible drinker.
